Art directed and designed the Mucinec campaign to make an impact during the cough and cold season. Partnering with BAM Strategy and Eat It Up Media to organize an interactive activation in Toronto's Eaton Centre during the holiday shopping season. Participants had the chance to unburden themselves by writing what they wanted to get off their chests on a mural., throwing paint-filled balloons at a wall and created a slimy, colorful mural. Over 400 participants 800 paintballs and 270k activation impressions made this campaign a success.